Online Identity, Personal Brand, Self Promotion, Reputation.
Tell me, What do you call it? wait! does it matter? cos it is already out
there, showcasing you to the world around you. You might not know, you might
not be really aware of it but let me lick a sneak peek, My voice is at its
lowest now but the words sprouting out here are so loud. "Everyone has a
Personal Brand" when I type your name on Instagram and I see different dishes
on your page then it's your brand, when I check you out on LinkedIn and I see
posts on business and entrepreneurship, boom! that is your brand. Alas! when I
check you out on Instagram again and find nothing BOOyah!
that is your
brand.π
What People think about you when they hear your name
Their Perception !
your reputation is already out there, it is left to you to either shape it and
rep it or you leave it to chance, happenstance and algorithm to do it for you,
It is not really advisable to leave one's brand to chances, it stays in your
hands till you craft it into something worthwhile.
Every Phone user has an Online Identity, you will only be doing
yourself a great favor if it's being fully utilized.
Personal Brand influences people's perception
Self Promotion will give you the promotion you solely desire
Your Reputation is your footprint
Now you think of what to consider in making these four pillars strong for
leaning when you are not there to speak for yourself, perhaps when you are in
another part of the world doing exploits.
I will help you out, I am an emerging identity coach, striving to bring people
out of the dungeon called timidity/lack of confidence. Hey! I have been there,
stay with me, I know how it feels, having treasures inside you but the fear of
people's reaction kept creeping on you.
There is no two day around it, it is just your mindset playing squid game on
you.
here are the things to consider
*Your GOALS
⃟what is your main focus for the year, first quarter of the year, the month or
the week?
⃟what are you looking forward to?
⃟do you want career advancement?
⃟Transition into another field of career?
⃟you want to build a business brand?
⃟do you want to delve into politics?
⃟or you want to be a social media celebrity?
whatever it is you want, write it down, make it specific, make it clear, what
you want to be known for.
now let us move the the next stage, now that you have written your goals down,
*Your STRENGHT
you will have to identify the things that makes you unique, remember, every
human has this uniqueness deposited in them by their God. what is yours? do
you know where your strength lies? what are the things you are good at? is it
marketing? public speaking? teaching? disrupting the stereotypes ? crafting
stories? writing? multitasking? check yourself. you are equipped.
Do you know where your strength lies now? if not, you may not need to proceed
with this write up till it is identified. check back later once it is sorted.
Now that you are back, let us proceed. Great job! Now you know what you are
good at, where your strength lies. Congratulations! your confidence is back,
you have your identity. The next thing is to bring that identity online for
people to see. If you are the type that post random things that doesn't align
with your identity and goals, please delete all those nonsense, they have
outlived there uselessness on your social media pages.ππ You are here to get
a life now. Let's Go!
*Your AUDIENCE
These are the people you want to make your four pillars known to because you
have a goal and your strengths have been identified.
You are meant to do everything possible to make this grow for your brand to
thrive because you have mighty competitors out there, they have been in the
business for ages, some have even turn it to a heirloom but you don't have to
let all that shrink you because you have that uniqueness in you that will make
you stand out.
This is where your mission statement and goal of your brand comes to play. It
is expected of you to identify how you can help your audience, the set of
people who can best benefit from your brand. These are your online families,
your audience, trust me, you don't want to loose them to your competitors
through inactivity, slothfulness and distraction.
You don't just need social media to retain these people, you need a personal
website too because you need to take full control of your reputation.
Just so you know that people will only work and stay with people they like,
trust and know so you need to be intentional with your relationship with
others.
Your personal website will help you in showcasing yourself to the world
through photos, links to your social medias, and write ups. This will
differentiate you from your contemporaries.
While I bring this to a close, it is important to focus on being helpful while
posting, bring value to others and stay relevant to your community, the
internet forgets quickly, so stay relevant. Impact the World positively.
Cheers to a new you!
https://www.linkedin.com/in/yewande-babalola-m-sc-14315aa9/ https://www.instagram.com/_wandehighflyer/ https://web.facebook.com/ysblola/
Written by Wandehighflyerπ